A cookie is a small text file that contains the user ID. It is stored automatically by the internet browser of the device accessing the website. Every time the user visits the website, it receives the cookie back from the browser. The website recognizes the user device and his previous activities on the website. Therefore, the website can deliver a personalized, responsive, and great experience to the user.
There are two types of cookies; Session and Persistent. A session cookie allows a website to aggregate the user activities during one browser session such as remembering the items he added to a shopping cart. A session cookie expires when the browser session ends and hence is not stored on the user device. A persistent cookie is stored on the user device between browser sessions to the website to remember for example his last opened page or the preferred user interface language.
COOKIES WE USE
We use four types of Cookies; Essential, Analytic, Functional, and Advertising Cookies.
1. ESSENTIAL COOKIE
It enables you to move around the website and access critical features. For example, if you log into the website, we use a special cookie to keep you logged in and allows you to access restricted areas without the need to repeatedly enter your login credentials.
2. ANALYTIC COOKIE
It collects information about how you use the website, for example which pages you visit or services you use the most. The collected information is anonymous and cannot be used to identify you. This type of information enables us to understand how you use the website and hence offers you a better service and user experience. We also use this information to measure how effective is our advertising.
3. FUNCTIONAL COOKIE
It enables the website to provide you with specific services or a customized experience. For example, remembering your settings or preferences on the website such as preferred language or font size.
4. ADVERTISING COOKIE
It enables the website to show you personalized and relevant advertising. We may use this type of cookie to provide information about your website visit to advertisers, so they can display advertisements that are relevant to your interests.
THIRD PARTY COOKIES
These cookies are placed on your device by third parties such as advertisers on our website and social network providers who provides ‘like’ or ‘share’ capabilities.